Apparently, there is 3 distinct portals. But in practice we have developed a single portal which has a central manager. The Internet address (URL) to which the portal is called, determines the skin (the design) and displayed information (products, data, flash showcase, etc. …).
The advantage for our customer: to manage its three portals in a centralized manner and ultra-simplified! When he enters a new product or a news, he can easily determine which portal / category / subcategory and classify it online!
The commercial advantage is to clearly separate groups of 3 distinct customer’s targets while focusing the products and information.